Former Vice President Dan Quale once confirmed, “Business failures are caused by depositors who don't deposit enough money to cover payments due to mismanagement.”
Decoded, Quayle was trying to say: The main reason for small business failure is they run out of cash! If you manage cash flow effectively, you have more time for your customers. They’re the best and least expensive source of new or additional sales. And you won't have to cut your communiations programs.
