Whom can I trust? This one simple question underlies all our relationships be they personal or business. Trust in this sense means confidence in and reliance on another person’s good qualities: fairness, truth, honor, or ability.

     Sort of “old fashioned” – perhaps.  But within this burgeoning impersonal interactive digital business world, developing trust is a challenge for both management and marketing. Without trust there is no engagement, no loyalty from either customers or employees.

     The heart of activating a new level of engagement — regardless of generations — lies within these two facts. Employees are engaged when they .........

      “What’s the best way to build a website?”was at the heart of questions I fielded at a recent marketing workshop. My response involved several important steps. First, define your website objective and strategy. Some are built to provide information. Others are storefronts created to sell goods or services.

     Think about a mall storefront:It tries to spark your interest, encourage you to come inside. Once inside, aisles and counters are arranged to make it easier for you to shop. A jewelry store’s ambiance is much different than a clothing store. But the principles are the same. A website shares these same principles.

Think Design

     How do you......

     Growing a business requires creativity, ingenuity and tenacity. When you focus these three talents upon your marketing, you’ll bring in new sales and customers even in tough times. I’ve been fortunate to work with some of advertising’s greatest creative people. Those few, blessed with an exceptional talent, understand selling to others through media. I call them “wordsmiths.”

     Similar to our own Internet rulebook, print advertisements during the ‘60’s tended to be more graphic and involved less copywriting. However, Y&R’s George Gribbin created his own writing style as a storyteller. His favorite ad was written for Travelers Insurance............