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Best Business Books:
Strategy by Chuck Lucier and Jan Dyer
The Growth Conundrum
www.strategy-business.com/press/16635507/06407
Mr. Hardy believes that the key operational objective of any growth-based initiative is to create a much better value proposition, as seen through the eyes of customers, than competitors provide.
To achieve that objective, he recommends focusing on five elements of a core value proposition?: the core idea (the problem or aspiration it resolves), the benefits for customers, the target market, the desired perception (How do we want to be perceived by customers, employees, and suppliers?), and the reward. As few business writers seem to do, he understands that what's in it for us will be different for owners, employees, partners, and shareholders. He then describes a framework, called a focus funnel, that helps decision makers choose among alternatives. Select your five most powerful ideas first, then pick the three most powerful for customers, and finally the single most attractive core value proposition.
His book is a compilation of his experience, powerful in its brevity and clarity. It is obviously intended to be primarily a handbook, guiding managers and entrepreneurs to conceive and execute a single, powerful idea successfully. It is not a comprehensive strategy book, but to be fair, Mr. Hardy didn't set out to write one. What he has done is provide a powerful set of tools for addressing the conceptual "what" of business model innovation. His advice is also consistent with our own experience. For example, his focus funnel demonstrates the limits of brainstorming. The individual ideas produced in a brainstorm are seldom powerful enough to be the core of a successful integration; it's the post-brainstorm refinement and synthesis of the concepts that germinate powerful core value propositions.
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Ezra Peace, Miami Beach FL
Starting a business without applying Jacks principles in "The Core Value Proposition" can be compared to writing a story without an outline. You can do it (and maybe even with success) but there is a much greater chance it will ramble on endlessly and a successful and fulfilling result will never be realized.
Working through the process of defining your core value proposition will not only force you to think about what your business idea offers the consumer market but most likely cause you to rethink alot of what you thought you knew about it. Exposing flaws in your plan before execution is essential to efficient success.
Jack Hardy explains the concept and process of the core value proposition clearly and in plain language that anyone can understand. He presents several case studies supporting the process (some or all of which you may be familiar with) and goes into detail in each case on how the principles were applied. Clear and concise, it is a quick and informative read.
This book is must reading for any entrepreneur who would like to optimize and focus their business efforts for maximum results while minimizing risk of unnecessary organizational issues.
Order your copy of the Paperback Core Value Proposition
Or select the eBook edition ••••> download when PayPal payment is confirmed
Timothy J. Parsons, Swanzey, NH
"The Core Value Proposition" provides new concepts for business building and planning that challenge traditional ways of thinking on these topics. Author, Jack Hardy provides excellent examples for each topic that he goes over and each topic is very straight and to the point. A must read for any entrepreneur.
Scott Inman, Atlanta GA
The Core Value Proposition is a practical, guide to help entrepreneurs think through the critical issues that usually determine success or failure in startup businesses. Having been involved in starting seven businesses, I understand that the check-list approach to business exploration and development is not sufficient: the result of this approach is often well structured business planning documents that support a poorly structured business.
The Core Value Proposition uses a straightforward approach to helping new businesses think through strategic and key development issues in a thorough manner. The Core Value Proposition framework is clear and without jargon or clutter.
Jack Hardy's explanations of concepts are backed up by relevant examples and clear directions for the reader. And, Hardy's process is applicable to all types of businesses at concept or at earlier stages of development. For those who require a thoughtful entrepreneur's handbook, The Core Value Proposition will be a great answer.
••••> Order your Paperback copy now
Or select the eBook edition ••••> download when PayPal payment is confirmed
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